Apple vs PC Market Share: What's Behind the Shift?

The technology giant Apple has been facing a decline in its market share in the global smartphone industry. According to recent reports, Apple's market share dropped to third place in July, with Xiaomi taking the second spot and Samsung leading the pack.

Despite this decline, it's essential to note that Apple's overall sales remain strong, with over 57 million iPhones sold in each of the past four quarters. The company has been experiencing a significant growth in its revenue, driven by the demand for its high-end iPhone models.

One factor contributing to Apple's market share loss is the financial recovery after the Covid pandemic, which led to an uptick in demand for smartphones. Additionally, Huawei's absence from the market and Samsung's inability to effectively engage with customers have also played a role.

In the second quarter of 2021, Apple's market share stood at 14.1%, a slight improvement from the 13.5% recorded in the previous quarter and higher than the 10.2% share in the same period two years ago. Xiaomi took the second spot with a 17% share, while Samsung led the pack with a 19% share.

The iPhone SE's poor performance in 2020 also contributed to Apple's market share decline. However, the solid demand for iPhone 12 remained strong throughout the year, helping to offset some of this loss.

Apple's market share dropped to 53% in 2020, while Samsung's share declined to 26%. However, Samsung's market share increased to 28% with the launch of the Galaxy S21 early last year. This led to a surge in iPhone 12 sales, which were further boosted by strong postpaid advertising.

Supply chain issues in the fourth quarter of 2020 also drove demand into the first quarter of this year, helping to maintain Apple's market share at 55%. However, shipments and growth may have been higher in the second quarter if not for industry-wide shortages.

In conclusion, while Apple's market share has declined in recent times, its overall sales remain strong. The company's ability to adapt to changing consumer preferences and maintain a strong brand reputation will be crucial in maintaining its market position.

Apple vs pc market share